Dr Rebekah Louisa Smith, runs her company The Film Festival Doctor, which is a consultancy and management service which offers a range of services to film makers in order to help them to achieve successful film festival exposure, sales and distribution.
Her company has a strong presence on social media, and she is regularly interviewed in magazines, on radio and on various YouTube channels.
She came to us with a desire to upgrade her old website, which was taking up a lot of her time to keep up to date.
We quickly identified that her old site did not represent her or her services in a clear and visual manner, and gave no examples of films she had worked with and awards that they had won.
Added to this she had to regularly update the site with details of her many events that she hosted and she was using the site to sell her eBook, which she had to manually email to people once they’d paid her, as a PDF file.
The site was built on WordPress, and whenever security updates were released for it, or any of its plugins, the site would lose it’s template settings and would require hours of work to rectify by her previous web developer.
We looked at her requirements and decided that she needed something that would be easy to manage, automating many of the repetitive tasks she had to perform daily, and be more visual in its design and more secure in the way it was put together.
Our team worked hard designing a solution that utilised the Genesis framework which provided built in SEO and clean stable code.
We linked her EVENTS page to her Eventbrite page, so whenever she launched a new event on Eventbrite, it would automatically update her events page for her, doing away with her having to manually update the site every time she hosted an event.
The advantages of this for her are that Eventbrite offer a system where she can sell tickets to events, and they handle ticketing and guestlists. They also handle the physical payment, and she can manage her events easily from their website. As she was already comfortable doing this, it made sense that her website would mirror the work she was doing on there, without any repetitive work being done to update it. This kept her away from having to log in to her website and manually updating the database on there for each event she was hosting.
We set-up her eBook “Priorities for Successful Film Festival Exposure” to be sold on Amazon, meaning that they would handle the financial transaction and distribution of the document, as well as protecting the book from copyright theft. Again, this is now completely automated meaning that she doesn’t have to worry about any of it, and leaves the purchase and distribution of the book to Amazon to handle.
We also put in links to her various Social Media channels and the ability for visitors to easily sign up to her mailing lists.
We made sure the new site could be viewed comfortably not only on desktop, but also mobile and tablet devices. We picked a template that would automatically adapt to the size of screen it was being viewed on, and we made sure all videos and photos could be watched quickly and easily on all devices.
Finally, we made the site more visual and included details of films she had worked on and the awards they had won. We also included examples of video interviews she had been part of, and incorporated a video stream of some of the films she had helped manage so people could see examples of her work.
The results are that her site is achieving many more visitors with a bounce rate of just 38%, meaning more people are visiting and spending longer time on her site than they were before.
And because the framework we built the site with has built in SEO, she is appearing on the front page of Google, for a number of search queries, including: The Film Festival Doctor and also Dr Rebekah Smith
This all drives more traffic to her and her business.
A consultancy & management service which offers a range of services to film makers in order to help them to achieve successful international film festival exposure & sales and distribution.
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“Working with Kopanos Media was a stressless experience, not only did they turn my website into something which was a lot more contemporary, professional and beautiful it has added significant prestigious weight to my business. Kopanos Media are efficient, prompt and they always keep my website updated without me needing to prompt them. Highly recommended”
Dr. Rebekah Louisa Smith
CEO & Founder The Film Festival Doctor